A perfect blog post is equal parts niche, quirk, facts, assets, and carefully-targeted SEO keywords. Anything less will get lost in the abyss of the internet within minutes after you post it.
There are a million articles on this topic, but I'm a synthesizer, so I have distilled the most fundamental pieces into this simple checklist, followed by a quick rundown of the do’s and don’ts of writing awesome, memorable blog content that will be perennially shared and appreciated for years to come.
Anatomy of a Perfect Blog Post, the DO’s and DON’Ts:
DON’T write hubris.
Keep it real, practical, and non-evangelical. There is no such thing as the one true path. Avoid the Royal “We.”
DON’T write anything that you wouldn’t want to read yourself.
This isn’t some technical writing side gig. This is your blog, your byline, and your career. Do it with passion or don’t do it at all.
DON’T try to tell them everything about the topic in one post.
If you can’t fit it all in, do a multi-part series, or even better: offer the blog post as an intro then draw them into an online course.
DON’T regurgitate other people’s work.
That is so tacky! Shine a light on them instead. Present their ideas, with credit, then continue the conversation by adding your own layers.
DON’T center white men, even as a critique.
This is just my own soapbox here, but it is all too easy to do this, even by accident. Even a lot of feminist writing still centers white male emotions and privilege, and seriously: there is so much more interesting stuff to write about!
If you scan the internet you will find a massive domination of white mens’ opinions, everywhere! So for me, in the name of balance, I err on the side of excluding them in my work altogether. I’m not saying we shouldn’t give credit where due, but when researching, if you seek sources outside of the dominant paradigm, then your work will empower that which resists that paradigm. Just sayin! Along with that…
DON’T try to make everybody like you.
If nobody disagrees with your writing, it’s probably crap. You have ideas, opinions, beliefs, skills, experiences, and so much to offer. Don't be afraid of the trolls; they will troll you no matter what, so just ignore them and get to your truth.
DON’T ever stop learning, reading, experimenting, and challenging yourself, such as with the Wild Women 40-Day Writing Challenge!!
Oh yes you knew I had to squeeze that in!
I hope this quickie overview of the anatomy of a perfect blog post helps to empower you and give you some structure to your blogging ideas. And if you’ve got some content that would play well on the Permaculture Women network, I’d love to cross-pollinate with you, so let me know.
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